Rare Threads Reimagined.

Hook Vibe®

Sustainability Driven Streetwear Brand.

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Hook Vibe

Hook
Vibe

Sustainability Driven Streetwear Brand.

Know Yourself.

Celebrating the beauty of human diversity through street style and self-expression.

A fashionable man in modern street style jumping in the air in front of a car next to another man crouched on the ground.

aboutus

We appreciate the beauty and art form found in street style from all around the world, from Boston to Berlin, New York and Paris to Tokyo.

We believe that everyone should have the freedom to express themselves however they choose.

Our goal is to find a sustainable way of providing unique articles of clothing so individuals can express themselves freely.

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A woman in a stylish colorful print shirt doing a handstand in a public subway station on two bars.

Hook Vibe Sustainability Mission

One of the most harmful industries to our planet, the Fashion industry produces 10% of worldwide carbon emissions and is the second largest consumer of water in the world.

At Hook Vibe we wanted to combine a love for urban streetwear with a love for our planet and drive forward a more sustainable approach to trendy, quality clothing.

Hand-picked items, with a focus on all-natural fibers, combine comfort, style, and sustainability.